Challenge
Create an open, premium fragrance environment with strong sightlines from multiple mall approaches and enough detail to reward close exploration.
Brand Activation
City Garden Pop-Up
A bright fragrance activation combining oversized scenic elements, product discovery and camera-ready perspectives.
Production Solution
A black-and-white ground plane anchors garden-inspired displays, dimensional architecture and freestanding discovery stations.
Engineering
Tall scenic elements, low product tables and digital fixtures were planned as independent modules to simplify construction and placement.
Production
Scenic craft, printed graphics, finished cabinetry, lighting and dimensional props were color-matched as one visual system.
Delivery
The activation was staged for controlled pack-out and efficient on-site positioning around the mall circulation route.
Project media is drawn from the Shanghai production hub's project archive and public portfolio. Narrative framing focuses on visible engineering, production and delivery details.
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