Challenge
Turn a lightweight seasonal concept into a durable family of dimensional display elements that could be repeated across store formats while preserving the soft, continuous visual language.
Window & Visual Merchandising
Apparel Window DP Rollout
A production-led seasonal display program connecting sculptural FRP forms, gradient automotive paint, metal detailing, lighting and organized, protective pack-out.
Production Solution
The build was separated into controllable fabrication packages: sculptural forms, finished basework, metal trim, illumination, graphics and protective transit systems.
Engineering
Large curves were resolved as transportable FRP sections with concealed fixing logic. Base geometry, lighting access, metal interfaces and final assembly tolerances were coordinated before finishing.
Production
Forms moved through shaping and surface preparation before blue-to-pink gradient paint. Metal edges, base panels, lighting and graphics were checked as a complete visual system before pack-out.
Delivery
Each store set was protected, labeled and packed by module. Large scenic parts were stabilized in purpose-built timber crates for controlled distribution and easier field setup.
Inside the build
One project.
Five production views.
Not a material catalog. A connected record of how the design moved through forming, finishing, detailing, pack-out and installation.
01 / Forming & FRP
The sculptural language becomes a buildable form.
Curved scenic elements are shaped, surfaced and protected as individual production parts before color work begins.
02 / Paint & finish
Gradient color is controlled across separate parts.
Blue and pink finishes are balanced for continuity, sheen and camera-readiness before final assembly.
03 / Metal detailing
Edges and interfaces are checked at close range.
Metal frames and trim are inspected for clean corners, consistent surface direction and accurate fit against finished components.
04 / Store-ready pack-out
The project leaves the factory as an organized store set.
Finished scenic pieces are wrapped, stabilized and crated to protect the paint surface and simplify field handling.
05 / Installed result
Separate production streams resolve into one retail moment.
FRP, paint, metal, lighting, graphics and apparel presentation come together at the store as a unified seasonal display.
Project media is drawn from the Shanghai production hub's project archive and public portfolio. Narrative framing focuses on visible engineering, production and delivery details.
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